Is it time to turn your passion for a vegan lifestyle into a plant-based business?
What was recently a radical lifestyle choice, eating plants, is now rapidly moving into the mainstream. And if there was ever a time to open a plant-based business, now is the time.
According to Meticulous Research, the plant-based food market worth will be 74.2 billion by 2027. Clearly, the growth in this market is due to the nutritional benefits offered by plants and for the sake of the environment. These statistics open a significant opportunity for vegan entrepreneurs.
Our podcast guest, Björn Öste, is a seasoned plant-based business owner and entrepreneur. He is co-founder and CEO of Good Idea Drinks. Good Idea is a flavored sparkling water with a blend of five amino acids and chromium that cuts the blood sugar spike after a meal. It’s all-natural, un-sweetened, and contains zero calories.
Prior to Good Idea, Björn co-founded Oatly. Oatly is one of the most popular non-dairy milks in the world and is sold in over 25 countries.
He and his brother Rickard specialize in plant-based food products with preventative properties.
In Podcast #91, we speak with plant-based business owner Björn Öste about his entrepreneur journey along with :
- Why consumer research is a waste of time
- Food as medicine
- Working with products that make a real and meaningful difference in people’s lives
- The science and innovations in food
- Raising capital
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I hope today’s podcast inspires you to follow your bliss.